CUSTOMERS RELATIONSHIP MANAGEMENT AND ORGANISATIONAL PERFORMANCE IN AERO CONTRACTORS

CUSTOMERS RELATIONSHIP MANAGEMENT AND ORGANISATIONAL PERFORMANCE IN AERO CONTRACTORS

Author by Dr. Adesoga Adefulu

Journal/Publisher: Babcock Journal Ofeconomic,banking And Finance

Volume/Edition: 3

Language: English

Pages: 159 - 168

Abstract

The paper has investigated the relationship between customer relationship management (CRM) on organizational performance (OP) in Aero contractors. The methodology adopted in the study was the survey research design in which data were generated from primary source via structured questionnaire administered on sample respondents from the Aero contractors. The research instrument was the questionnaire administered on the samples from Aero contractors. The statistical tool employed was the Chi-Square (?2). The findings showed that CRM had significant positive relationship with OP of the studied firm. The study concluded that CRM is a veritable tool to enhance organizational performance. Consequently, the study recommended that firms should manage their customer relationships adequately for enhanced performance.   


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