Newspaper Coverage of Health Issues in Nigeria (A Study of The Guardian and The Punch Newspapers January 2010 to December 2011)

Newspaper Coverage of Health Issues in Nigeria (A Study of The Guardian and The Punch Newspapers January 2010 to December 2011)

Author by Dr. Oguchi Ajaegbu

Journal/Publisher: New Media And Mass Communication

Volume/Edition: 23

Language: English

Pages: 16 - 24

Abstract

The media have a role to play in communicating development messages. This study sought to establish the
extent to which the media are working to set public agenda for the health sector so that it can mobilise both the
government and the governed towards achieving a healthy state. The research methodology used was content
analysis and the purposive sampling technique was adopted. The Guardian and The Punch newspapers were
chosen based on AMPS 2010 newspaper readership data. This research covered a 24-month time period. A total
of 554 health reports were found and analysed on the selected health issues. The single disease that garnered the
most media attention was HIV/AIDS, and the most reported genre was straight news story. The newspapers did
not give prominence to health issues. In light of the findings, this study recommends that the newspapers should
endeavour to give more prominence to health issues.
 

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