Psychology of Mate seeking: A Situational Analysis of the use of Socio-cultural and physical attributes among Nigerian University Undergraduates.

Psychology of Mate seeking: A Situational Analysis of the use of Socio-cultural and physical attributes among Nigerian University Undergraduates.

Author by Dr. Kolawole Ayodele

Journal/Publisher: Journal Of Business Education,

Volume/Edition: 4

Language: English

Pages: 73 - 91

Abstract

 

This study sets out to investigate the use of socio-cultural and physical attribute among University undergraduate. Five Universities were sampled in O gun State (3 public and 2 private Universities). The sample population consisted of 1,500 undergraduate students with a sample of 300 each from the five Universities. Four research questions were raised and tested at 0. 05 alpha level. The instrument used was an author-constructed questionnaire. Analysis of data was, done using sample percentage and analysis of variance statistic. The major finding of the study were : (i) physical attractiveness positively influence the choice of mate, :(ii) mate socio-economic -status have significant, effect on the choice- of mate, (Hi) parental value/cultural value, contributed significantly to, the prediction of mate seeking, and, (iv) physical attractiveness, mate, socio-economic status and parental value interactively predict successful dating of undergraduate students. The conclusion reached were that there is interplay between socio-cultural influence and the use? of physical' attractiveness in mate seeking arid-dating of an average individual.


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