REGULATIONS OF OUTDOOR ADVERTISING IN NIGERIA

REGULATIONS OF OUTDOOR ADVERTISING IN NIGERIA

Author by Prof. Kolade Ajilore

Journal/Publisher: University Of Lagos Press And Bookshop Limited

Volume/Edition: 13

Language: English

Pages: 193 - 202

Abstract

Outdoor, as a medium of advertising, has certainly weathered tides and storm to evolve into one of the dominant media of modern advertising in the contemporary world. Emerging from the prehistoric civilizations of the Egyptians and the Greeks, whose wall paintings and historical account through hieroglyph represented the earliest forms of the use of the medium (Arens, 2006., Billboard has transmogrified from static two dimensional wood stilt to a fabulous and intricate component of the beatification blueprint of major cities.

Though, the bountiful advantages of this medium have always been its allure and growth partly traceable to the infusion of digital technology primarily attributed to the controversies that have perennially beset the industry. However, that this medium, like a phoenix has survived this turbulence, is a tribute to its  resilience.

 

The regulatory regime that encapsulates outdoor advertising in Nigeria covers both public and private law. While the public regulation relates to legislation guiding the operation of the medium,  the private, which is embodied in case law, is covered by the law of tort and law of contract.


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