Consumer Preference for Watermelon Varieties in Urban Environment of Ibadan Metropolis, Oyo State, Nigeria

Consumer Preference for Watermelon Varieties in Urban Environment of Ibadan Metropolis, Oyo State, Nigeria

Author by Dr. Olubunmi Balogun

Journal/Publisher: Food

Volume/Edition: 6

Language: English

Pages: 93 - 96

Abstract

Watermelon (Citrillus lanatus (Thum.) Matsum and Nakai)) is becoming very popular among residents in Nigerian cities due its taste, flavor and attractive color. One of its constituent, lycopene, an antioxidant, is known to prevent degenerative diseases such as cancer. Horticultural marketing in Nigeria is becoming sophisticated. Thus, it is therefore important to produce and market varieties of preference. The study examined consumer preference for three watermelon varieties (‘Sugar baby’, ‘Kaolack’ and ‘Charlton gray’) in an urban environment of Ibadan, Oyo state. Primary data was collected from respondents from three randomly selected local government areas in Ibadan Metropolis, Oyo State. Data were collected from 101 randomly selected consumers of watermelon using a multistage sampling technique. The data were analyzed using descriptive and Probit regression techniques. The results revealed that 63.4% of the respondents were females and that the majority was less than 30 years of age (34.65%). Most respondents had a tertiary level of education (80.85%) and were married (69.15%). Although the result of the analysis indicated that there was little difference in the preference scores of ‘Kaolack’ and ‘Sugar Baby’, ‘Kaolack’ has a slight higher percentage of 49%, ‘Sugar baby’ had 48% while ‘Charlton gray’ was preferred  by only 3% of the respondents. The result also revealed that most of the respondents preferred whole (81.3%), medium-sized (65.9%) watermelon to sliced fruits. 29.4% of respondents purchase watermelon once a week. The result of factors influencing consumer  preference for watermelon showed that age, household size and number of children in the household (P  < 0>


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