Environmental Munificence And Service Firm Performance: The Moderating Role Of Management Innovation Capability

Environmental Munificence And Service Firm Performance: The Moderating Role Of Management Innovation Capability

Author by Dr. Abiodun Onamusi

Journal/Publisher: Business Management Dynamics

Volume/Edition: 9

Language: English

Pages: 13 - 25

Abstract

Based on the narratives of environmental munificence perspective, RBV and contingency theory, this study investigates how management innovation capability influence the functional relationship between environmental munificence and service firm performance. Employing a cross-sectional survey based sample of 162 employees of four mobile telecommunication firms in Lagos State, Nigeria. A moderated regression analysis to test two-way interaction hypotheses was conducted, and the results show that environmental munificence has a significant positive effect on market share (R2 =0.273, F(1,160) = 60.060, p <0 R2 =0.008, xss=removed> 0.05). Further analysis shows that environmental munificence explained the variation in service firm performance for both market share (? R2 =0.154, p <0 R2 =0.159,>


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