NEWSPAPER COVERAGE AND AWARENESS OF ENDOMETRIOSIS AMONG WOMEN IN BABCOCK UNIVERSITY

NEWSPAPER COVERAGE AND AWARENESS OF ENDOMETRIOSIS AMONG WOMEN IN BABCOCK UNIVERSITY

Author by Dr. Oluwaseyi Sodeinde

Journal/Publisher: Crawford Journal Of Business & Social Sciences (cjbass)

Volume/Edition: 12

Language: English

Pages: 99 - 113

Abstract

Over the years, the wellbeing of women has become priority in development communication studies. Bearing in mind the health communication function of the mass media and the importance of awareness in disease management and prevention, this study focused on newspaper coverage and awareness of endometriosis among women who are employees of Babcock University. A content analysis of four Nigerian newspapers in the year 2019 and a survey were conducted. Of the 1,460 editions analyzed, the study found only 21 reports on endometriosis. None of the reports was featured on the front and back pages of the newspapers. This represents a poor coverage which undermines the mass media’s role in health awareness and promotion. The awareness rate of endometriosis among the female employees of Babcock University was low (Mean= 1.98, SD= 0.90). The women were not aware that endometriosis may cause infertility (Mean= 2.26, SD= 1.272), and that pelvic pain is a symptom of endometriosis (Mean = 2.18, SD= 1.182). Most respondents have also not come across content on endometriosis in newspapers (76.7%, Mean= 1.72, SD= 0.947). Consequently, it is pertinent for Nigerian media outfits to enhance the coverage of endometriosis in order to increase awareness about the disease in the country.


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