A COLLECTION OF THEORIES APPLICABLE TO RESEARCH IN MASS COMMUNICATION
Authors:
ADEKOYA Helen
Publication Type: Journal article
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ISSN Number:
0
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Abstract
Many scholars have defined 'theory' in various ways and as it relates to their disciplines or professions. As Mass Communication and Media professionals our concept of theory relates to its application in our field. In this respect the use of 'theory' refers to Communication theories. However, it is appropriate to locate a useful working definition of 'theory' within the framework of this paper.