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Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and

Authors: ADEKOYA Helen

Publication Type: Journal article

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Abstract

The right choice of language in the communication process is instrumental to effective and better understanding of the message. It is on this premise that this study examined the language of communication used in the reportage of 2015 xenophobic attacks in South Africa and how Nigerian undergraduates perceived the message with emphasis on their indigenous languages. One hundred copies of a questionnaire were distributed to selected Mass Communication undergraduates at the University of Ilorin, Nigeria, using purposive sampling technique for the survey. A major discovery was that though all the respondents are Nigerians, majority or 93.61 % percent of the respondents said the fact that news items on the xenophobic attacks were relayed in English contributed to their effective understanding of the message, while a paltry 4.25% said they understood it better in their indigenous language. This shows that the indigenous language does not have significant impact on the comprehension of media messages these days because parents in many Nigerian homes prefer to speak English to their children, thus, arresting the development of local languages. It further establishes that if the country is not wary, most indigenous languages may go into extinction sooner than later.

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ADEKOYA,H. . (0000). Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and, 0 (), 0-0.

ADEKOYA,H. . "Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and" 0, no (), (0000): 0-0.

ADEKOYA,H. and . (0000). Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and, 0 (), pp0-0.

ADEKOYAH, . Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and. 0000, 0 ():0-0.

ADEKOYA,Helen , . "Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and", 0 . (0000) : 0-0.

A.Helen , "Evaluation of Nigerian Undergraduatesâ€™ Effective Media Information Comprehension in Indigenous and" vol.0, no., pp. 0-0, 0000.

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