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THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING

Authors: ADEKOYA Helen

Publication Type: Journal article

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Abstract

The campaign for greater social visibility of women and gender equality reached an apogee in 1995 following the convocation of the Beijing Conference like other initiatives before it, the Conference recalled global attention to institutional structures and social practices that collectively confined women to the â€˜secondary economyâ€™. It specifically challenged the mass media to accept the gauntlet and align with feminist ideology proselytizing the salutary implication for development of a society devoid of gender stereotypes. Paradoxically, feminists have always accused the media, especially advertising, of caustically undermining the philosophical base of their crusaded. Under the anchorage of the liberal feminist, social learning and cultivation analysis theories, these researchers conducted content analyses of seventy â€“ eight local TV advertisements and found evidence that substantiated the apprehensions and allegations of gender liberators.

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ADEKOYA,H. . (0000). THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING, 0 (), 0-0.

ADEKOYA,H. . "THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING" 0, no (), (0000): 0-0.

ADEKOYA,H. and . (0000). THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING, 0 (), pp0-0.

ADEKOYAH, . THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING. 0000, 0 ():0-0.

ADEKOYA,Helen , . "THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING", 0 . (0000) : 0-0.

A.Helen , "THE PORTRAYAL OF WOMEN IN CONTEMPORARY NIGERIAN TELEVISION ADVERTISING" vol.0, no., pp. 0-0, 0000.

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