ENSURING RURAL DEVELOPMENT THROUGH THE EFFECTIVE IMPLEMENTATION OF THE NIGERIAN COMMUNICATION POLIC
Authors:
ADEKOYA Helen
Publication Type: Journal article
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ISSN Number:
0
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Abstract
Rural development is an aspect of community development targeted at residents of rural communities like villages, country sides, or non-urban communities. Rural development activities are geared towards empowering and improving the lots of the people living in these communities. In order to achieve a laudable and sustainable development, various programs and strategies are usually employed by developers. However the strength of these strategies, development programs are usually unlikely to succeed where the community or beneficiaries of the development programs do not participates in the identification of community needs, planning and implementation of the development programs. All these are anchored on the availability of information which is the harmonizing component in any development exercise. In the light of the importance of communication in the achievement of sustainable development, this paper reviewed the Nigerian communication policy, pinpointing some of the factors inhibiting the effective implementation of the policy. At the end, suggestions were made on how rural development can be achieved based on the implementation of the existing communication policy which was adjudged adequate but lacking in effective implementation.