THE ROLE OF THE MEDIA IN THE ACHIEVEMENT OF THE MILLENNIUM DEVELOPMENT GOALS
Authors:
ADEKOYA Helen
Publication Type: Journal article
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0
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Abstract
In recognition of the fact that there is an urgent need for the eradication of poverty which more or less is the harbinger of low development pace and all other associated problems, the United Nation at the turn of the new millennium in the year 2000, put a program in place known as the Millennium Development Goals (MDGs). The stipulated plans in these goals which was adopted by about one hundred and eighty nine countries (189), including Nigeria are; to eradicate extreme poverty and hunger, achieve universal primary education, promote gender equality and empower women, reduce child mortality, improve maternal health, combat HIV/AIDS, malaria and other diseases, ensure environmental sustainability, and develop a global partnership for development. For these to be possible in Africa, using Nigeria as a point of reference, the media has important role to play as it is a major tool of mass mobilization. This paper examines the special roles of the mass media in the achievement of the millennium development goals giving recommendations and suggestions where there are noticed short falls.