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THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS

Authors: ADEKOYA Helen

Publication Type: Journal article

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Abstract

At the base of classic theory of human motivation as postulated many years ago by Abraham Maslow, is physiological needs. Physiological needs are basic to human existence and survival. Without the fulfilling of these basic needs, it would be impossible to move up the ladder to achieve the other ones which in order of necessity include safety, social, esteem and self-actualization needs. Prominent in the physiological needs are food, shelter, and clothing. General outlook as indicated through clothing and general dress mode is an integral part of communication. Right from time immemorial; this has constituted not only an identification symbol in culturally distinguishing a group of people from their neighbours, but a major status marker or indicator through which an individual can be recognized as trendy and sometimes, a determinant of their financial statuses. Beyond being a basic necessity as indicated in Abraham Maslow hierarchy of needs there is a gradual revolution in the sense that clothing has resulted in trends known as fashion. Fashion has gone beyond mere wearing of cloth to include choice of colors, accessories, shoes, bags, caps, wrist watches and other jewelry and the use of trendy cosmetics to enhance beauty. According to the Oxford Dictionary for Contemporary English, fashion is a current constantly changing trend, favored for frivolous rather than practical, logical or intellectual reasons. Fashion is defined as a result of ever-changing cultural shifts in preferences, tastes and choices (O'Cass, 2004).

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ADEKOYA,H. . (0000). THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS, 0 (), 0-0.

ADEKOYA,H. . "THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS" 0, no (), (0000): 0-0.

ADEKOYA,H. and . (0000). THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS, 0 (), pp0-0.

ADEKOYAH, . THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS. 0000, 0 ():0-0.

ADEKOYA,Helen , . "THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS", 0 . (0000) : 0-0.

A.Helen , "THE ROLE OFTHE NEW MEDIA IN THE SHAPING AND ADOPTION OF FASHION TRENDS AMONG NIGERIAN YOUTHS" vol.0, no., pp. 0-0, 0000.

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