THE SOCIAL MEDIA AND TWENTY FIRST CENTURY POLITICS OF INVOLVEMENT IN NIGERIA
Authors:
ADEKOYA Helen
Publication Type: Journal article
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Abstract
The use of the phrase 'social media' in academic parlance often evinces the impression that the 'traditional media' are, in comparison, anti-social or less social. This impression cannot be farther from the truth given the transactional phenomenon of pass- along readership in print media. Furthermore, the fact that newsstands have become a platform where enduring social bonds are forged and daily lubricated as people engage in feisty debates over varied issues ranging from politics to sports more than qualifies newspaper and magazine as bonafide social media. The broadcast media too are no less eligible to be described as social media. The phenomenal upsurge of football fandom & the concomitant proliferation of television viewing centres where fans of opposing football teams converge to watch their teams compete also qualifies the broadcast media as social media.