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APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE

Authors: AJILORE Kolade

Publication Type: Journal article

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Abstract

An attempt by the government of Nigeria to introduce a single N5, 000 note in 2012 ran into waterloo as a coordinated campaign of resistance by the Nigerian public exposed the incapacity of public policy makers to tap into a plethora of theoretical advances in strategic communication. In this article, the authors examine how deference to the theses of four timetested theories of communication would have probably made the difference between success and failure. The submission was that the use of persuasion theories like cognitive dissonance, twostep flow, balance and elaboration likelihood would have probably facilitated the successful marketing of the idea.

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AJILORE,K. . (0000). APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE, 0 (), 0-0.

AJILORE,K. . "APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE" 0, no (), (0000): 0-0.

AJILORE,K. and . (0000). APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE, 0 (), pp0-0.

AJILOREK, . APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE. 0000, 0 ():0-0.

AJILORE,Kolade , . "APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE", 0 . (0000) : 0-0.

A.Kolade , "APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIAâ€”THE" vol.0, no., pp. 0-0, 0000.

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