Abstract

A large number of consumers change from tradition shopping to the online shopping through the use of Smartphones which is taking the role of the computer, making it possible to do a lot especially buying and selling of products and services online. On the growth of e-Commerce in the Nigerian community, many steps have been taken for its promotion, but there are still lots to be done to make it operate well in the country.
This study adopted the survey research design with a historical approach to the phenomenon under investigation. The population of the study consists of all the undergraduate students of Babcock University, Ilishan-Remo, Ogun State, Nigeria (referred to in this study as BU). The total population of undergraduate students in BU stood at 8, 650. A sample size of 583 was drawn from the study population using the Australian Calculator. A self-constructed questionnaire was the instrument used for data collection. It consists of 37 items closed-ended questions. The instrument after being administered to twenty (20) respondents recorded 0.65Cronbach’s Alpha co-efficient indicating that the instrument is approximately 70% reliable. The method of data analysis adopted was purely quantitative (i.e. descriptive) using frequencies, percentages calculated with SPSS 21.0 software version.
The findings of the study revealed that Babcock University undergraduate students are using smart phones, are totally aware of e-commerce and use it for online shopping, search for information products and pay and order for goods and services. Jiji, Wakanow, Konga, OLX, Jumai and Efiritin are the major e-commerce platforms used by Babcock University students via their smart phones on a daily basis. However, Babcock University undergraduates prefers to buy directly at sales point than online, perceives e-commerce could be fraudulent and would not advice their friends to use e-commerce.
The study recommended various ways that can be used to improve the use of e-commerce through smart phones and suggested further research areas that can be improved upon.