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ADVERTISING: NOT GUILTY AS CHARGED

Authors: AJILORE Kolade

Publication Type: Journal article

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Abstract

Advertising has often, in rather vitriolic language, been vilified and scapegoat for some of the foibles of man and his socio-economic system. In a tenor that fulsomely betrays critics superficial understanding of and fastidious disposition to advertising, they accused advertising, among other things, of being manipulative of the target recipients of its messages and the media via which these messages are purveyed; preoccupied with sex and obscenity, materialism and the mundane; fraught with stereotypical images and of burdening the macro-economy with added but dispensable cost. For these iniquities, critics, have in strident tones, ceaselessly called for the emasculation of advertising. While not claiming that advertising is inviolable, irreproachable or even insuperable, this piece makes a case for the redirection of these attacks away from advertising to advertisements, or, for better still, the real fundamental roots of these social malaise-societal values.

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AJILORE,K. . (0000). ADVERTISING: NOT GUILTY AS CHARGED, 0 (), 0-0.

AJILORE,K. . "ADVERTISING: NOT GUILTY AS CHARGED" 0, no (), (0000): 0-0.

AJILORE,K. and . (0000). ADVERTISING: NOT GUILTY AS CHARGED, 0 (), pp0-0.

AJILOREK, . ADVERTISING: NOT GUILTY AS CHARGED. 0000, 0 ():0-0.

AJILORE,Kolade , . "ADVERTISING: NOT GUILTY AS CHARGED", 0 . (0000) : 0-0.

A.Kolade , "ADVERTISING: NOT GUILTY AS CHARGED" vol.0, no., pp. 0-0, 0000.

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