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IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE.

Authors: KABUOH Margret , Ogbuanu, , Chieze, A.c

Publication Type: Journal article

Journal: International Journal Of Advanced Studies In Business Strategies & Managements

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Abstract

The growth and Market performance of most organisations are affected by political and socio-cultural business environment which often calls for environmental scanning to guard against such unforeseen situation leveraging on Information and Telecommunication Technology (ICT) of this century. This study investigated the impact of political and socio-cultural business environment on market performance of some selected ICT companies in Lagos State. (Zinox technologies Ltd, Spectranet Nigeria Ltd, Multi-links Telecommunications limited in Lagos State. Specifically, political and socio-cultural environment were assessed. The study adopted descriptive survey design. Data were elicited via primary and secondary sources. The population was 900 staff of the three ICT firms which sample was determined as 277 respondents by Yaro Yamane formula which was proportionately distributed to the firms. 240 respondents completed and returned their questionnaires giving an 86% response rate. Statistical package for social sciences and simple linear regression was used for the analysis. It was observed that political environment is significantly related to sales turnover (r=0.817, R2=0.668 for hypothesis one). For hypothesis two, the coefficient of the simple regression is (r=0.606), P (t-stat) = 0.000< 0>

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KABUOH,M. Ogbuanu,,B. Chieze,,A. . (2016). IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE., 4 (), 1-1.

KABUOH,M. Ogbuanu,,B. Chieze,,A. . "IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE." 4, no (), (2016): 1-1.

KABUOH,M. and Ogbuanu,,B. and Chieze,,A. and . (2016). IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE., 4 (), pp1-1.

KABUOHM, Ogbuanu,B, Chieze,A, . IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE.. 2016, 4 ():1-1.

KABUOH,Margret , Ogbuanu,,B.k , and Chieze,,A.c . "IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE.", 4 . (2016) : 1-1.

K.Margret O.B.k & C.A.c , "IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE." vol.4, no., pp. 1-1, 2016.

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