Influence of Ownership on Media Objectivity in Nigeria
Authors:
OJOMO Olusegun
Publication Type: Journal article
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0
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Abstract
This paper examines the subject of media ownership and its influence on objectivity in the Nigerian socio-political milieu. Using the social responsibility, postmodernism and gatekeeping theories of the press, and taking off from global views on the subject, the paper critically examines the practicality or otherwise of objectivity in journalistic practice in the face of several factors, especially ownership. The study also discusses the background to media ownership in Nigeria using this as a basis for highlighting specific instances where objectivity has been an issue in media practice. The authors conclude that although objectivity is desirable for the good of the society, it can only be achieved through the conscious effort of media owners and the deliberate exercise of the willpower by media professionals to pursue professional excellence.