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AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS.

Authors: KABUOH Margret , Ogbuanu, .k, Alagbe, A

Publication Type: Journal article

Journal: International Journal Of Advanced Studies In Business Strategies & Management

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Abstract

Stiff competition in the banking industry has really posed some challenges to the performance of most organisations in Nigeria. This has called for strategic marketing positioning of banks and targeting of customers in relation to enhanced performance and to beat competition. This study seeks to assess the effect of market performance as a dependent on market segmentation strategy in Nigerian banks. The study took a theoretical approach and reviews on study variables on the conceptual, theoretical and empirical reviews from, textbooks, internets and other available materials placed better option. The study concluded journals that market segmentation strategy is a lead way to market performance in the banking sector. Therefore, organisations are advised to put in more resources in pursuit of market segmentation strategy to capture greater share of the market and remain sustained.

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KABUOH,M. Ogbuanu,,B.. Alagbe,,A. . (2016). AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS., 4 (), 1-1.

KABUOH,M. Ogbuanu,,B.. Alagbe,,A. . "AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS." 4, no (), (2016): 1-1.

KABUOH,M. and Ogbuanu,,B.. and Alagbe,,A. and . (2016). AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS., 4 (), pp1-1.

KABUOHM, Ogbuanu,B., Alagbe,A, . AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS.. 2016, 4 ():1-1.

KABUOH,Margret , Ogbuanu,,B .k, and Alagbe,,A . "AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS.", 4 . (2016) : 1-1.

K.Margret O.B .k & A.A , "AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS." vol.4, no., pp. 1-1, 2016.

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