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INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS

Authors: KABUOH Margret , Alagbe, , Katuka, Y

Publication Type: Journal article

Journal: International Journal Of Advanced Research In In Statistics, Management And Finance

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Abstract

Informal food sector plays a vital role in Nigerian economy. This sector is given a little attention along with its marketing strategies which need to be studied. Auto-Technicians (ATS) in Nigeria operate in many mechanical villages with appreciable number of food vendors that service this sector of the economy. Hence, this study was designed to investigate the determinants of consumption patterns of vended foods among ATS in Ibadan metropolis of Nigeria. The study employed the descriptive survey research design. The population consisted of 5,468 members of National Auto and Technical Association (NATA) in 11 Local Government Areas representing the total number of Local Government Areas in Ibadan metropolis, out of which 2,014 members were selected through scientific sampling method developed by Paler-Calmorin and Calmorin. A total of 2014 copies of questionnaires were administered with a response rate of 86.8% returned. Independent variable were Psychological factors (PFS – attitude, motive, mood and perception) and dependent variable was consumption patterns (CPS). Data generated were analysed using frequency distribution and regression analysis at 0.05 level. The finding revealed that PFS significantly correlated and influenced CPS of VFS (F =242.404; R2=0.358; Adj.R2= 0.36; p=0.000 <.001). It was concluded that psychological factors were determinants of CPS among ATS in Ibadan metropolis. The study found that among the four psychological factors used in the study, attitude and motive were positively and significantly related with food consumption patterns while mood and perception were negatively and significantly related with food consumption patterns of auto-technicians in Ibadan. It is recommended that psychological factors should be giving adequate attention in the development of marketing strategies relating to vended foods.

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KABUOH,M. Alagbe,,A. Katuka,,Y. . (2016). INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS, 4 (), 44-44.

KABUOH,M. Alagbe,,A. Katuka,,Y. . "INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS" 4, no (), (2016): 44-44.

KABUOH,M. and Alagbe,,A. and Katuka,,Y. and . (2016). INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS, 4 (), pp44-44.

KABUOHM, Alagbe,A, Katuka,Y, . INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS. 2016, 4 ():44-44.

KABUOH,Margret , Alagbe,,A , and Katuka,,Y . "INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS", 4 . (2016) : 44-44.

K.Margret A.A & K.Y , "INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS" vol.4, no., pp. 44-44, 2016.

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