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Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria.

Authors: KABUOH Margret , Adeoye, .a, Chieze, A. I

Publication Type: Journal article

Journal: International Journal Of Innovative Research In Education, Technology And Social Strategies

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Abstract

Organisations are guided by norms or values that portray their corporate image which enhance customers’ loyalty. However, it has been observed that most organizations pay little or no attention to their ethical values and practices thereby exposing themselves to the risk of not being patronized by potential customers. However, ethics governs and shapes the society as it has become a major practice for business and organisations in their relationship to their society. This study examined the effect of ethical relation of corporate social responsibility on customer loyalty. Survey research design was adopted for the study. The population of the study consists of management staff (at the strategic and operational management level) from two food and beverage companies in Lagos state giving a population of 1,987.Taro Yamane formula was used to arrive at a sample size of 433. A structured questionnaire was administered which gave a response rate of 91.7%.The data gathered was analysed through descriptive and inferential analysis. The result indicated that ethical relation has a significant effect on customer loyalty (R2 = 0.495, p = 0.000 < 0>

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KABUOH,M. Adeoye,,I.. Chieze,,A.I . (2017). Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria., 4 (), 98-98.

KABUOH,M. Adeoye,,I.. Chieze,,A.I . "Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria." 4, no (), (2017): 98-98.

KABUOH,M. and Adeoye,,I.. and Chieze,,A.I and . (2017). Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria., 4 (), pp98-98.

KABUOHM, Adeoye,I., Chieze,AI, . Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria.. 2017, 4 ():98-98.

KABUOH,Margret , Adeoye,,I .a, and Chieze,,A. I . "Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria.", 4 . (2017) : 98-98.

K.Margret A.I .a & C.A. I , "Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria." vol.4, no., pp. 98-98, 2017.

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