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Achieving Business Growth through Sustainable Marketing Strategy.

Authors: KABUOH Margret , Ogbuanu, K, Erigbe. P.a

Publication Type: Journal article

Journal: International Journal Of Development Strategies In Humanities, Management And Social Science

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Abstract

Most organizations are faced with challenges of business growth and sustainability. Even when
growth is being experienced, there is likely over relaxation by organization' s workers leading to
downward growth and at times business lull due to poor marketing strategies. This study took a
theoretical approach on achieving business growth through sustainable marketing strategy.
Marketing strategies, product life cycle, Growth barriers, integrated marketing and Theoretical
frame work among others were reviewed. Strategies marketers/ managers use to overcome
business growth barriers enhancing sustainability presented a better option. For any
organization to grow and remain in business there must be proper marketing strategy.
Employees must be treated as internal customers; there must be routine audit of company's
assets.

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KABUOH,M. Ogbuanu,,B.K Erigbe.,P. . (2014). Achieving Business Growth through Sustainable Marketing Strategy., 4 (), 21-21.

KABUOH,M. Ogbuanu,,B.K Erigbe.,P. . "Achieving Business Growth through Sustainable Marketing Strategy." 4, no (), (2014): 21-21.

KABUOH,M. and Ogbuanu,,B.K and Erigbe.,P. and . (2014). Achieving Business Growth through Sustainable Marketing Strategy., 4 (), pp21-21.

KABUOHM, Ogbuanu,BK, Erigbe.P, . Achieving Business Growth through Sustainable Marketing Strategy.. 2014, 4 ():21-21.

KABUOH,Margret , Ogbuanu,,B. K, and Erigbe.,P.a . "Achieving Business Growth through Sustainable Marketing Strategy.", 4 . (2014) : 21-21.

K.Margret O.B. K & E.P.a , "Achieving Business Growth through Sustainable Marketing Strategy." vol.4, no., pp. 21-21, 2014.

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