Optimizing Internships in Mass Communication Training
Authors:
OJOMO Olusegun
Publication Type: Journal article
Journal:
ISSN Number:
0
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Abstract
This paper aims at drawing the attention of stakeholders in the mass communication industry to the place of internship in mass communication training. It begins by observing the little attention accorded internship by mass communication departments, the government and hosting organisations. It highlights the benefits of internship. It also discusses the extant lapses in the current running of internship and suggests strategies for maximizing the benefits that accrue from a well-structured internship programme The rest of the paper is a manual for successfully evolving and implementing a modest internship programme beginning with setting criteria for internship to internship evaluation.