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Green marketing: A tool for achieving sustainable development in Nigeria.

Authors: KABUOH Margret

Publication Type: Journal article

Journal: International Journal Of Advanced Research In Statistics, Management & Finance

ISSN Number:

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Abstract

Recently, green marketing has gained a competitive advantage over other marketing
strategies due to the superior role it plays in the society. This study investigated the role
green marketing plays on sustaining the development of the Nation. A random sampling
technique was adopted for the collection of data and of the two hundred questionnaires
distributed, one hundred and seventy two responses were found useable which was analysed
using the stepwise multiple regression estimates(SPSS analysis). The study revealed that
Green Marketing plays a signi?cant role on customer's loyalty to the organisation as
consumers are becoming more conscious of environmental issues and express their loyalty
better to organisation that respects their right to a healthy environment. The coef?cient of
the multiple regression (R=0.942) showed that a very high positive relationship exist
between Green marketing customer's satisfaction, customer loyalty and the organisations
pro?tability. The adjusted R( R2 = 0 .887) which implies that Green marketing accounts for
about 88.7% variation in the sustainable development of a nation. It was further revealed
that green marketing plays a signi?cant role on sustaining the development of a Nation. It is
therefore recommended that organisation must be conscious of her customer's environment
in order to promote sustainable development in the Nation.

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KABUOH,M. . (2014). Green marketing: A tool for achieving sustainable development in Nigeria., 3 (), 1-1.

KABUOH,M. . "Green marketing: A tool for achieving sustainable development in Nigeria." 3, no (), (2014): 1-1.

KABUOH,M. and . (2014). Green marketing: A tool for achieving sustainable development in Nigeria., 3 (), pp1-1.

KABUOHM, . Green marketing: A tool for achieving sustainable development in Nigeria.. 2014, 3 ():1-1.

KABUOH,Margret , . "Green marketing: A tool for achieving sustainable development in Nigeria.", 3 . (2014) : 1-1.

K.Margret , "Green marketing: A tool for achieving sustainable development in Nigeria." vol.3, no., pp. 1-1, 2014.

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