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STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA

Authors: OJOMO Olusegun

Publication Type: Journal article

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Abstract

HIV and AIDS is probably the greatest problem that engaged global attention in the last two decades. Several policy and communication initiatives have been advanced for combating the pandemic. This paper is an attempt at providing a viable communication option to stakeholders in the fight against the dreaded syndrome. While acknowledging the power of modern mass media of communication, the paper argues for the use of the folk media in the rural areas of Nigeria, taking into cognizance the peculiarities of these areas. The paper highlights the deleterious effects of HIV and AIDS in rural Nigeria and the multiplier effect of this on national development. Drawing on the successes of the folk media in some behavioural change campaigns and studies elsewhere, the author suggests some HIV message contents of folk media. He concludes by noting that the greatest antidote to the scourge is information and this has been around before the advent of the virus, just waiting to be creatively applied.

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OJOMO,O. . (0000). STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA, 0 (), 0-0.

OJOMO,O. . "STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA" 0, no (), (0000): 0-0.

OJOMO,O. and . (0000). STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA, 0 (), pp0-0.

OJOMOO, . STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA. 0000, 0 ():0-0.

OJOMO,Olusegun , . "STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA", 0 . (0000) : 0-0.

O.Olusegun , "STEMMING THE HIV AND AIDS SCOURGE IN RURAL NIGERIA WITH THE FOLK MEDIA" vol.0, no., pp. 0-0, 0000.

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