Babcock University Research Portal

Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?

Authors: ADEFULU Adesoga

Publication Type: Journal article

Journal: Corporate Ownership & Control

ISSN Number:

Downloads

Views

Abstract

The paper focuses on the commonalities between Entrepreneurship and Marketing .Entreprenuerial Marketing has not clearly shown the common ground between the two disciplines.Organisation are learning that the skills acquired and mastered are not effectively relating to the rapidly evovling conditions in the market.This development has impacted revenue and equally reveal the potent place of marketing in entepreneurship.The methodolgy is exploratory, textual in design and divided into sections.The article contends that there is a circular links between entrepreneurship and marketing.Entepreneurial activities ceate marketing and marketing creates entepreneurial activities.Marketing interfaced entreprneurship by fostering positive rewards and risk minimisation for the entrepreneurs through marketing mix.By implication, managers aspiring competitive edge must promote mutual interaction of the two concepts.

Access to Documents

External Link
Download
Digital Object Identifier

Keywords

ADEFULU,A. . (2015). Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?, 12 (), 255-255.

ADEFULU,A. . "Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?" 12, no (), (2015): 255-255.

ADEFULU,A. and . (2015). Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?, 12 (), pp255-255.

ADEFULUA, . Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?. 2015, 12 ():255-255.

ADEFULU,Adesoga , . "Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?", 12 . (2015) : 255-255.

A.Adesoga , "Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?" vol.12, no., pp. 255-255, 2015.

Access to Documents

Keywords

About Us

Admissions

Contact Us

Policies

ALUMNI

STUDENT POPULATION