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MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS

Authors: OKERE Samuel , & AJAEGBU Oguchi

Publication Type: Journal article

Journal: Arabian Journal Of Business And Management Review (oman Chapter)

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Abstract

Youths learn a lot from the celebrities that dot the pages of magazines. The celebrities
themselves, being human, present both positive and negative aspects of their lives to the
vulnerable youths who unwittingly accommodate and imitate them. When youths access
media content, they could interpret this to suit their gullible dispositions. Considering the
growing interest of Nigerian youths in these magazine features, it becomes necessary
therefore, to examine how these celebrities are influencing the choices of career of
Nigerian youths. This study made use of the survey method. National Youth Service
Corps members in Ogun State, Nigeria were chosen purposively as the population based
on the assumption that they are at the stage of taking a final decision on what career they
want to choose. Findings revealed that Nigerian youths admire and consider magazine
celebrities as successful people. It was also observed that the youths desire to be like the
personalities they admire. It was further discovered that these youths make deliberate
efforts to be like their admired celebrities. This research also shows that the personalities
that are most admired by Nigerian youths are Business Moguls. Based on the findings,
the study recommends that print media houses should deliberately introduce a balance in
the categories of celebrities they feature since most of these have effects on the people
who read them especially young people. Furthermore, the media houses should be
careful not to celebrate negative aspects of a personality’s life.

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OKERE,S. AJAEGBU,O. . (2012). MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS, 2 (), 1-1.

OKERE,S. AJAEGBU,O. . "MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS" 2, no (), (2012): 1-1.

OKERE,S. and AJAEGBU,O. and . (2012). MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS, 2 (), pp1-1.

OKERES, AJAEGBUO, . MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS. 2012, 2 ():1-1.

OKERE,Samuel , and AJAEGBU,Oguchi . "MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS", 2 . (2012) : 1-1.

O.Samuel & A.Oguchi , "MAGAZINE CELEBRITY FEATURES, YOUTH MODELLING AND CAREER ASPIRATIONS" vol.2, no., pp. 1-1, 2012.

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