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Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates.

Authors: NGOZI Elizabeth

Publication Type: Journal article

Journal: Journal Of Life & Physical Sciences (actasatech)

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Abstract

This research was conducted so as to obtain information about factors determining consumption of zobo drink among undergraduates of a Nigerian Private University. Structured questionnaires were distributed to 300 respondents drawn randomly from different faculties of the University. Information on their socio- demographic data, reasons for consuming or for not consuming zobo drink and frequency of consumption was obtained. The results obtained were expressed in percentages. Female respondents (63%) were more than male respondents (37%). More than 50% of the respondents were Yoruba, 29% were Ibo while 12% were Hausa. 70% were Christian while the Muslim were 28%. 71% of the respondents consume zobo drink for various reasons: 42.25% consume zobo drink due to its functional and nutritive value, 30.96% consume zobo as result of its low price, 21.12% consume due to its availability while 5.63% consume zobo because of its organoleptic properties. From frequency of consumption, 52.11% consume zobo drink once a week. 39.28% of those not consuming zobo drink, dislike its taste while 28.57% were not aware of the functional and nutritional value. More than 50% of the respondents were not aware of the functional and nutritive value of zobo drink. There is a need for more awareness on benefits of zobo drink especially above carbonated drinks.

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NGOZI,E. . (2014). Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates., 5 (), 71-71.

NGOZI,E. . "Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates." 5, no (), (2014): 71-71.

NGOZI,E. and . (2014). Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates., 5 (), pp71-71.

NGOZIE, . Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates.. 2014, 5 ():71-71.

NGOZI,Elizabeth , . "Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates.", 5 . (2014) : 71-71.

N.Elizabeth , "Factors Influencing Consumption of Zobo Drink among Nigerian Private University Undergraduates." vol.5, no., pp. 71-71, 2014.

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