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LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING

Authors: AKINTAYO Johnson

Publication Type: Journal article

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Abstract

This paper takes a look at the background of language, and the use of words as the constituent tool for writing or speaking language. It delved into the diverse reasons why messages are put across in words but fail to achieve the intended result at the receivers end. The major reason for messages not being understood, in other words communication not being effective is because the sender and the receiver are not on the same page as regards, shared meaning. The paper therefore explores what makes a message not mean to the receiver what the sender intended. Using the Symbolic Interaction Theory, the paper treats the importance of meaning for human behaviour, the importance of self-concept and the relationship between the individual and the society establishing that words mean different things to people, that except the sender and receiver see and understand words to mean the same, communication though may reach the audience but it turns out to be ineffective. This paper then relates the idea of language use in a message and the fact that the meaning it has in the receiverâ€™s mind might be different from the senderâ€™s to the reason why radio broadcast messages may yes get to the audience but not make impact because the audience has some pre conceived ideas in his mind with which he interprets the message sent. Finally radio broadcasters are advised to understand the people to whom a message is intended and then choose a language they understand to package and send the message.

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AKINTAYO,J. . (0000). LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING, 0 (), 0-0.

AKINTAYO,J. . "LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING" 0, no (), (0000): 0-0.

AKINTAYO,J. and . (0000). LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING, 0 (), pp0-0.

AKINTAYOJ, . LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING. 0000, 0 ():0-0.

AKINTAYO,Johnson , . "LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING", 0 . (0000) : 0-0.

A.Johnson , "LANGUAGE AS A PREDICTOR OF EFFECTIVE COMMUNICATION: RELEVANCE FOR RADIO BROADCASTING" vol.0, no., pp. 0-0, 0000.

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