EFFECTIVE MANAGEMENT STRATEGIES AS A PREDICTOR OF SUCCESSFUL BROADCAST OPERATION IN NIGERIA
Authors:
AKINTAYO Johnson
Publication Type: Journal article
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ISSN Number:
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Abstract
This paper delves incisively into the issue of management generally and dovetails into the issue of broadcast management exploring all that needs to be in place and done to make broadcast management a successful operation in Nigeria. Arguing that only as effective management structures are put in place in Nigeria can successful broadcast operations be a reality, the paper employs the management by objective theory, systems approaches to management and the strategic management theory to chart the course for how to achieve successful broadcast operations. Since successful broadcast operations in Nigeria is dependent on effective management strategies, the paper adopts purely a management theory approach to couch its ideas and position. Having explored these management strategies, the paper posits that broadcast operations though not visibly successful in Nigeria today, but it can be if government, private owners and regulatory body will ensure that effective management is put in place for all stations.