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Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin

Authors: Akoja Mofoluke , ADEKOYA Helen , & JEGEDE Omolayo

Publication Type: Journal article

Journal: Caleb Journal Of Social And Management Sciences (cjsms)

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Abstract

Abstract

In furtherance of the mission of the Seventh-day Adventist Church in Nigeria of meeting people at three points of critical needs – education, health and spiritual, Babcock University was established to be a faith-based institution of higher learning. The University fosters its educational and spiritual objectives through its campus radio station - Hope 89.1FM. Situated in an environment largely dominated by youths and a community deeply involved in ancient traditional practices, this study explores the extent to which radio programming has influenced the lives of listeners. Premised on the attitude change theory, the study examines four faith and health-oriented radio programmes using the mixed method and the purposive sampling techniques. The programmes selected were in Yoruba and English to eliminate linguistic barriers that may be constituted for non-English and English speaking listeners. Findings revealed a significant impact of these programs on listeners. Recommendation was made for more audience-involving programs to achieve deep-rooted conversion.

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Akoja,M. ADEKOYA,H. JEGEDE,O. . (2017). Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin, 3 (), 59-59.

Akoja,M. ADEKOYA,H. JEGEDE,O. . "Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin" 3, no (), (2017): 59-59.

Akoja,M. and ADEKOYA,H. and JEGEDE,O. and . (2017). Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin, 3 (), pp59-59.

AkojaM, ADEKOYAH, JEGEDEO, . Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin. 2017, 3 ():59-59.

Akoja,Mofoluke , ADEKOYA,Helen , and JEGEDE,Omolayo . "Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin", 3 . (2017) : 59-59.

A.Mofoluke A.Helen & J.Omolayo , "Listeners’ Perception of Babcock University Campus Radio Programmes on Faith And Health Livin" vol.3, no., pp. 59-59, 2017.

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