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Media Relations Practice: Panacea for Sustaining Bridges of Relationships

Authors: SOLO-ANAETO Margaret

Publication Type: Journal article

Journal: International Journal Of Management Science.

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Abstract

Building and sustaining mutual relationships with all publics is the supreme objective of public relations (PR). The media is one of these publics. Media relations is that part of PR that involves working with the media. It is important for organisations as the media wield enormous power in society. Positive coverage in the news media elicits favourable perception and goodwill from the publics for an organisation. Media relations sustains the relationship between the media and the organisation. This paper explores the imperativeness of media relations, the cornerstones and tools of media relations while highlighting the symbiotic advantage of media relations as well as advancing strategies on how to work successfully with the med

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SOLO-ANAETO,M. . (2016). Media Relations Practice: Panacea for Sustaining Bridges of Relationships, 7 (), 10-10.

SOLO-ANAETO,M. . "Media Relations Practice: Panacea for Sustaining Bridges of Relationships" 7, no (), (2016): 10-10.

SOLO-ANAETO,M. and . (2016). Media Relations Practice: Panacea for Sustaining Bridges of Relationships, 7 (), pp10-10.

SOLO-ANAETOM, . Media Relations Practice: Panacea for Sustaining Bridges of Relationships. 2016, 7 ():10-10.

SOLO-ANAETO,Margaret , . "Media Relations Practice: Panacea for Sustaining Bridges of Relationships", 7 . (2016) : 10-10.

S.Margaret , "Media Relations Practice: Panacea for Sustaining Bridges of Relationships" vol.7, no., pp. 10-10, 2016.

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