Babcock University Research Portal

Television Local Contents; Conduit for Cultural Learning in Nigeria?

Authors: ERNEST-ONUIRI PATRICIA

Publication Type: Journal article

Journal: Arabian Journal Of Business And Management Review

ISSN Number:

Downloads

Views

Abstract

The character of the mass media is such that it is expected to bring about positive influence in the
lives of its audience through contents that lend credence amongst other things to the preservation
of the culture and intrinsic values of the society.
When television broadcasting was established in Nigeria in 1959, one of the paramount objectives
was that the medium be utilized to propagate cultural learning of the ideologies and elements of
the numerous ethnic tribes spread across the nation; in order to facilitate the transmission of her
cultural heritage from one generation to the next, as well as promote her culture internationally.
With the deregulation of the broadcast industry in 1992, broadcast contents on the television have
constantly raised concern especially in the area of its contribution to the realization of the cultural
vision for which broadcasting was established in the first place. There seem to be a flood of
foreign content over local/indigenous content as a result of the commercial nature of industry.
It is based on this problem that study sought to comparatively evaluate the cultural relevance of
contents on government and privately owned television in Nigeria, using the Nigerian Television
Authority (NTA 2) and Silverbird Television (STV) Lagos as case study. Through content analysis
quantitative research design, a sample size of two hundred programmes was selected from the
2012 programme schedule of both stations.
Results show that while 70% of the contents on NTA are of cultural significance and promote
cultural learning; only 43% of the contents on STV were of cultural relevance.

Access to Documents

External Link
Download
Digital Object Identifier

Keywords

ERNEST-ONUIRI,P. . (2013). Television Local Contents; Conduit for Cultural Learning in Nigeria?, 2 (), 26-26.

ERNEST-ONUIRI,P. . "Television Local Contents; Conduit for Cultural Learning in Nigeria?" 2, no (), (2013): 26-26.

ERNEST-ONUIRI,P. and . (2013). Television Local Contents; Conduit for Cultural Learning in Nigeria?, 2 (), pp26-26.

ERNEST-ONUIRIP, . Television Local Contents; Conduit for Cultural Learning in Nigeria?. 2013, 2 ():26-26.

ERNEST-ONUIRI,PATRICIA , . "Television Local Contents; Conduit for Cultural Learning in Nigeria?", 2 . (2013) : 26-26.

E.PATRICIA , "Television Local Contents; Conduit for Cultural Learning in Nigeria?" vol.2, no., pp. 26-26, 2013.

Access to Documents

Keywords

About Us

Admissions

Contact Us

Policies

ALUMNI

STUDENT POPULATION