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Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA).

Authors: ERNEST-ONUIRI PATRICIA , Chukwujekwu, Chukwunonso

Publication Type: Journal article

Journal: Arabian Journal Of Business And Management Review

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Abstract

The tradition of organized student associations /unions within tertiary institutions is aimed at
fostering an understanding between institutional administration and the students. This can only
be achieved when there is effective communication through the use of appropriate media by the
association in its interaction with its primary target (students). With constant increase in student
population, these associations such as Babcock University Students’ Association (BUSA) face
the challenge of sustaining effective communication. This study sought to find out Babcock
University (BU) students’ evaluation of the effectiveness of BUSA’s communication media.
Adopting the survey research design, 650 students were sampled from the nine (9) Faculties of
Babcock University. The study found the Public Address System (PSA) to be BUSA’s most
utilized communication medium. Although majority (58%) of the students considers BUSA to be
effective in its communication, 45.1% of the students opine that the poor state of the PSA
hinders effective communication. BUSA should be intentional in creating awareness of its other
communication media especially the social media. This will help the association effectively
disseminate information and message(s) to BU students at all times, and record a higher level of
student participation in communication through feedback.

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ERNEST-ONUIRI,P. Chukwujekwu,,C. . (2015). Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA)., 5 (), 57-57.

ERNEST-ONUIRI,P. Chukwujekwu,,C. . "Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA)." 5, no (), (2015): 57-57.

ERNEST-ONUIRI,P. and Chukwujekwu,,C. and . (2015). Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA)., 5 (), pp57-57.

ERNEST-ONUIRIP, Chukwujekwu,C, . Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA).. 2015, 5 ():57-57.

ERNEST-ONUIRI,PATRICIA , and Chukwujekwu,,Chukwunonso . "Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA).", 5 . (2015) : 57-57.

E.PATRICIA & C.Chukwunonso , "Evaluating the Effective use of Communication Media by Babcock University Students’ Association (BUSA)." vol.5, no., pp. 57-57, 2015.

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