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ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION

Authors: AJILORE Kolade

Publication Type: Journal article

Journal: Journal Of Social Policy And Society

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Abstract

Alcoholic beverage marketers have been criticized for exploiting the power of advertising to lure impressionable youths into drinking. In a self-regulatory move designed to starve off public indignation towards its marketing communication tactics, the organized brewing industry introduced an 18+ sign in members' advertisements warning viewers less than eighteen years to abstain from drinking. This paper examined the attitudes of Tai Solarin University undergraduates to this 18+ sign in alcoholic beverage advert on Nigeria TV. The study was meant to find out the awareness level of TASUED undergraduates to the 18+ sign and whether the sign affected their consumption habit.

The study adopted survey research design. The instruments used in gathering dam from the respondents were the questionnaire and interview guide. Findings showed that TASUED students were well aware of the sign but it had not affected their consumption habit in anyway. It was therefore concluded in this paper that the IS i sign in alcoholic beverage advert on Nigerian TV had in no way affected TASUED undergraduates consumption habit. This paper therefore recommended that advertisers of alcoholic beverages should communicate in their advert the dangers of taking alcohol beverage at an earlier age rather than rely on a perfunctory sign that is evidently dysfunctional.

Keywords': Alcoholism, Advertising, Attitudes, 18+ sign

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AJILORE,K. . (2016). ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION, 11 (), 61-61.

AJILORE,K. . "ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION" 11, no (), (2016): 61-61.

AJILORE,K. and . (2016). ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION, 11 (), pp61-61.

AJILOREK, . ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION. 2016, 11 ():61-61.

AJILORE,Kolade , . "ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION", 11 . (2016) : 61-61.

A.Kolade , "ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION" vol.11, no., pp. 61-61, 2016.

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