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SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA.

Authors: AJILORE Kolade

Publication Type: Journal article

Journal: Journal Of Social And Management Sciences

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Abstract

The influence of advertising on the perception and purchase of smartphones is an important but understudied area. In this study, a cross-sectional survey was conducted among 215 undergraduates of the University of La finding suggest that exposure to smartphone advertising has a positive but weak influence on quality p > (i=0.186, p=0.008), price perception (r=0.192, p=0.006), function perception (r=0.386, p<0 r=-0.312,p r=0. p=0.t r-=0.220, p=0.002) r=-0.217, p=0.002); r=0.230, p=0.001), r=0.148, p=0.036) r=0.417, r=0.142, p=0.045) r=0.328, r=0.216. p=0.002). xss=removed p=0.011).>

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AJILORE,K. . (2018). SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA., 13 (), 57-57.

AJILORE,K. . "SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA." 13, no (), (2018): 57-57.

AJILORE,K. and . (2018). SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA., 13 (), pp57-57.

AJILOREK, . SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA.. 2018, 13 ():57-57.

AJILORE,Kolade , . "SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA.", 13 . (2018) : 57-57.

A.Kolade , "SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA." vol.13, no., pp. 57-57, 2018.

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