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Gamification Patterns in Selected E-Commerce Platforms

Authors: ABEL Samuel , OMOTOSHO Oluwaseun , AJAYI Adebowale , AWODELE Oludele , & Otusile Oluwabukola

Publication Type: Journal article

Journal: World Journal Of Innovative Research (wjir)

ISSN Number:

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Abstract

Gamification and E-commerce are often
combined nowadays to achieve flourishing businesses and
engaging experiences for customers. Ascertaining how
businesses gain deeper engagement in services and products
they offer remains a viable research area.
The complex and varied nature of E-commerce businesses
makes it unnecessary to search for a one-size-fits-all solution in
gamification as a wide variety of E-commerce functions can be
gamified. By focusing on three E-commerce applications:
shopping and browsing in webshops, product/brand experience
and rating systems; this study presents a review of applied
gamification in E-commerce. For each of the selected
E-commerce domains, a description of the gamified
E-commerce functionality is given, a detailed analysis of an
existing system is offered and a list of further examples that also
used gamification for the same functions is presented.
This study shows which different common E-commerce
elements can be gamified and in which contexts the gamification
is best applied.
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ABEL,S. OMOTOSHO,O. AJAYI,A. AWODELE,O. Otusile,O. . (2019). Gamification Patterns in Selected E-Commerce Platforms, 7 (), 35-35.

ABEL,S. OMOTOSHO,O. AJAYI,A. AWODELE,O. Otusile,O. . "Gamification Patterns in Selected E-Commerce Platforms" 7, no (), (2019): 35-35.

ABEL,S. and OMOTOSHO,O. and AJAYI,A. and AWODELE,O. and Otusile,O. and . (2019). Gamification Patterns in Selected E-Commerce Platforms, 7 (), pp35-35.

ABELS, OMOTOSHOO, AJAYIA, AWODELEO, OtusileO, . Gamification Patterns in Selected E-Commerce Platforms. 2019, 7 ():35-35.

ABEL,Samuel , OMOTOSHO,Oluwaseun , AJAYI,Adebowale , AWODELE,Oludele , and Otusile,Oluwabukola . "Gamification Patterns in Selected E-Commerce Platforms", 7 . (2019) : 35-35.

A.Samuel O.Oluwaseun A.Adebowale A.Oludele & O.Oluwabukola , "Gamification Patterns in Selected E-Commerce Platforms" vol.7, no., pp. 35-35, 2019.

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