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Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria.

Authors: BABALOLA Daniel

Publication Type: Journal article

Journal: Arabian Journal Of Business And Management Review

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Abstract

This paper analyzes the economic impact of media campaigns against HPAI on the poultry business in Ogun State, Nigeria. Eighty-four farmers, randomly selected from the four poultry zones identified by the State’s veterinary department, were surveyed. Descriptive statistics and Gross Margin Analysis were used to analyze the collected data. The results showed that the average market price of all poultry birds and eggs dropped by more than 50% except for that of day old broilers and day old pullets, which dropped by 41% and 42% respectively. The fall in price was attributed to the reported outbreak of HPAI. This paper recommends that strict policy govern the reporting of infections; media campaigns regarding pandemics should enlist the collaborative efforts of professionals such as information professionals, scientists, and veterinarians, especially in the rural areas.

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BABALOLA,D. . (2013). Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria., 2 (), 80-80.

BABALOLA,D. . "Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria." 2, no (), (2013): 80-80.

BABALOLA,D. and . (2013). Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria., 2 (), pp80-80.

BABALOLAD, . Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria.. 2013, 2 ():80-80.

BABALOLA,Daniel , . "Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria.", 2 . (2013) : 80-80.

B.Daniel , "Economic effects of media campaign against pandemic diseases - the case of bird flu on poultry business in Ogun state, Nigeria." vol.2, no., pp. 80-80, 2013.

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