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Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos

Authors: Akoja Mofoluke

Publication Type: Journal article

Journal: Journal Of Communication Studies

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Abstract

Among the noodle brands in the Nigerian market, research and market data confirmed that Indomie noodles is topmost on the taste pallet of most children. The study attempts to find out why especially since literature provides evidence supporting the fact that television advertisements are highly influential on children. The study was based on two theories - the attitude change theory and agenda setting theory. Using the questionnaire, data were collected from a sample size of 250 respondents drawn from two secondary schools that formed the population of the study. Findings show that 64.8% craved forIndomie noodles after watching the advertisement due to its appeals. It concludes that the indomitable advertisement influenced their perception and preference for Indomie noodles. It is recommended that marketers and advertisers should avoid using concepts projecting false claims in advertisements targeted at children.

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Akoja,M. . (2017). Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos, 21 (), 1-1.

Akoja,M. . "Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos" 21, no (), (2017): 1-1.

Akoja,M. and . (2017). Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos, 21 (), pp1-1.

AkojaM, . Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos. 2017, 21 ():1-1.

Akoja,Mofoluke , . "Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos", 21 . (2017) : 1-1.

A.Mofoluke , "Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos" vol.21, no., pp. 1-1, 2017.

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