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CONTEMPORARY ISSUES IN ELECTRONIC MARKETING

Authors: ONU Christopher

Publication Type: Chapters in Books

Journal: Faculty Of Management Sciences,nationa Open University Of Nigeria

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Abstract

E-marketing is marketing online whether via websites, banner arts, interactive clues, mobile or m-commerce. It pertains to trading in goods and services through the electronic medium. Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C) and similar opportunities help consumer preferences and consumer markets develop electronic infrastructure for future challenges. E- marketing has revolutionized business, changing the shape of competition with the Internet (The NET), the computer communication network by creating e-marketing marketplace for consumers and business. With developments in the Internet and Web-based technologies, distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others are gradually being narrowed down.

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ONU,C. . (2014). CONTEMPORARY ISSUES IN ELECTRONIC MARKETING, 1 (), 443-443.

ONU,C. . "CONTEMPORARY ISSUES IN ELECTRONIC MARKETING" 1, no (), (2014): 443-443.

ONU,C. and . (2014). CONTEMPORARY ISSUES IN ELECTRONIC MARKETING, 1 (), pp443-443.

ONUC, . CONTEMPORARY ISSUES IN ELECTRONIC MARKETING. 2014, 1 ():443-443.

ONU,Christopher , . "CONTEMPORARY ISSUES IN ELECTRONIC MARKETING", 1 . (2014) : 443-443.

O.Christopher , "CONTEMPORARY ISSUES IN ELECTRONIC MARKETING" vol.1, no., pp. 443-443, 2014.

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