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LANGUAGE AND IMAGE INTERACTION IN CARTOONS

Publication Type: Journal article

Journal: Beyond Babel

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Abstract

The double semiotic modes that characterize the meaning deduction in cartoons are through visual rather than verbal modes. This is as a result of the condensed form and format by which the intended messages are encoded. The interaction between language and image is usually encapsulated around the expressive pattern of the cartoonist in form of; caricature, exaggeration, metaphor, punctuation, bolding, presupposition and symbols. Using a total of three cartoons, selected through purposive random sampling technique and the descriptive qualitative method of analysis as framework, the study espoused exaggeration, contradiction, and metaphors and presupposition as humorous mechanisms which stem from the interaction of verbal and visual elements in cartoon presentations. Findings showed that marketers employ various persuasive marketing techniques among this is cartoon, though cartoons are generally considered as simple and straight forward, it is a powerful tool in addressing societal ills, The study concludes among others that the use of cartoons as marketing strategy should be encouraged as more readers are attracted to the comic cartoon characters. Finally, readers and decoders alike should concentrate their attention to the entire verbal, non-verbal and visual details in cartoon meaning retrieval.

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OKATA,G. EGWUONWU,T. . (2019). LANGUAGE AND IMAGE INTERACTION IN CARTOONS, 6 (), 145-145.

OKATA,G. EGWUONWU,T. . "LANGUAGE AND IMAGE INTERACTION IN CARTOONS" 6, no (), (2019): 145-145.

OKATA,G. and EGWUONWU,T. and . (2019). LANGUAGE AND IMAGE INTERACTION IN CARTOONS, 6 (), pp145-145.

OKATAG, EGWUONWUT, . LANGUAGE AND IMAGE INTERACTION IN CARTOONS. 2019, 6 ():145-145.

OKATA,Gift , and EGWUONWU,Thomas . "LANGUAGE AND IMAGE INTERACTION IN CARTOONS", 6 . (2019) : 145-145.

O.Gift & E.Thomas , "LANGUAGE AND IMAGE INTERACTION IN CARTOONS" vol.6, no., pp. 145-145, 2019.

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