A SYNTACTIC ANALYSIS OF SELECTED 2019 NIGERIAN GUBERNATORIAL ELECTIONEERING SLOGANS
Authors:
KALEJAIYE Abiola
Publication Type: Journal article
Journal: International Journal Of Social Science Research And Anthropology
ISSN Number:
0
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Abstract
Language is a tool of politics. Hence, literature is fraught with different linguistic studies on the nature and functions of political language. However, only a dearth of study exists on the language of political slogans. Hence, this work syntactically studied the gubernatorial slogans of the ruling political party in Nigeria (All Progressives Congress) with a view to discovering thekind of grammatical structures mostly exploited for the slogans and why? Systemic Functional Grammar was employed as the theoretical framework and with that, the grammatical structures of fifteen (15) 2019 APC gubernatorial slogans of aspirants that won the election were analysed. Findings revealed that majority of the APC slogans were nominal groups, which meant that the slogans focused on more on portrayal of aspirant’s personality and through that persuade and convince the electorate to see the aspirants as the most excellent. Therefore, the study concluded that the structure of political slogans is exploited to essentially to implicitly condition the feelings of electorates’ and to influence them. Hence, this paper recommends that electorates and the entire citizenry of Nigeria should be wary and sensitive to political language which politicians often exploit for selfish motives.