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Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria

Authors: BINUYO Adekunle

Publication Type: Journal article

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Abstract

Customer orientation has been said to involve the analysis of customersâ€™ needs, and responsiveness of organization to such needs. Some researchers have raised the issues of the impact of environmental forces on organizational performance, to establish this empirically, the study looks at the relationship between customer orientation and firm performance of some randomly selected firms in the Nigerian economy. Structured questionnaire were distributed to officers responsible for the strategic direction of the firms and the resultant data was subjected to descriptive statistical analysis, analysis of variance, correlation and regression analysis. The results obtained show that competitive intensity affect customer orientation -firm performance relationship. The policy implication of this finding was also discussed and recommendations advanced.

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BINUYO,A. . (0000). Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria, 0 (), 0-0.

BINUYO,A. . "Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria" 0, no (), (0000): 0-0.

BINUYO,A. and . (0000). Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria, 0 (), pp0-0.

BINUYOA, . Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria. 0000, 0 ():0-0.

BINUYO,Adekunle , . "Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria", 0 . (0000) : 0-0.

B.Adekunle , "Competitive Intensity as a Moderator in Customer Orientation â€“ Performance Relationship in Nigeria" vol.0, no., pp. 0-0, 0000.

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