Babcock University Research Portal

Corporate Strategy and Branding in Nigeria: Is there a link?

Authors: BINUYO Adekunle

Publication Type: Journal article

Journal:

ISSN Number:

Downloads

Views

Abstract

The study critically examined the relationship between corporate strategy and branding. To do this a sample of 450 were drawn from selected food companiesâ€™ executives in Lagos and its environs being the nerve centre of business in Nigeria. The data were analyzed using regression and Pearson correlation analysis. The result showed that corporate strategy has a positive relationship with branding. Based on findings, salient recommendations were made.

Access to Documents

External Link
Download
Digital Object Identifier

Keywords

BINUYO,A. . (0000). Corporate Strategy and Branding in Nigeria: Is there a link?, 0 (), 0-0.

BINUYO,A. . "Corporate Strategy and Branding in Nigeria: Is there a link?" 0, no (), (0000): 0-0.

BINUYO,A. and . (0000). Corporate Strategy and Branding in Nigeria: Is there a link?, 0 (), pp0-0.

BINUYOA, . Corporate Strategy and Branding in Nigeria: Is there a link?. 0000, 0 ():0-0.

BINUYO,Adekunle , . "Corporate Strategy and Branding in Nigeria: Is there a link?", 0 . (0000) : 0-0.

B.Adekunle , "Corporate Strategy and Branding in Nigeria: Is there a link?" vol.0, no., pp. 0-0, 0000.

Access to Documents

Keywords

About Us

Admissions

Contact Us

Policies

ALUMNI

STUDENT POPULATION