INDUSTRIALIZATION AND BUSINESS SURVIVAL STRATEGIES IN ECONOMIC MELTDOWN
Authors:
NWAOBIA Apollos
Publication Type: Journal article
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Abstract
Recessions impact unevenly on industries, countries, regions and firms. These in turn contribute to structural economic change as resources are transferred within existing industries, and from existing to new industries. Given the importance of productivity in the industrial sector in boosting economic growth and standard of living of the people, the growth, expansion and continued survival of industrial establishments have always generated great policy concerns to governments. Of greater concern is the response of governments and industries to economic shocks and downturns as experienced in recent economic meltdown, in ensuring the survival of industries and continued employment of the workers. This study surveys literature on business survival strategies during recession periods. The study aims to identify the pressures, threats and opportunities facing industries operating in difficult economic conditions. While recommending strategy adaptations for industries in line with their size and capabilities, appropriate government policy measures that will create the enabling environment for enhancing business survival and possible growth during difficult economic conditions are proffered.