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Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar

Authors: BALOGUN Olubunmi

Publication Type: Journal article

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Abstract

The study examined the determinants of bread consumersâ€™ willingness to pay for safety labels in Oredo Local Government Area in Edo State. Stratified sampling technique was used to select three wards (strata) from the 12 wards in the area of study to have representative sample of different classes of people (high, middle, and low income earners) and one hundred and twenty bread consumers were interviewed. Data were analysed using descriptive statistics and binary logistic regression model. Average age of consumer of bread in the area was 38.1 years while mean income was N132, 567.50 monthly. Household size was 5 members and majority of respondents were married. Majority (94.2%) of the respondents preferred safety labeled bread with 72.5% willing to pay extra amount for safety labeled bread. High proportion of the variation in willingness to pay was explained by the independent variables (Pseudo R2=78.38%). The mean willingness to pay for safety labeled bread was N175.4. The consumersâ€™ willingness to pay for safety labeled bread decreased as the price (p<0.1) increased while increase in educational level, marital status, label, and source of information were statistically significant at (p<0.05 and increased consumersâ€™ willingness to pay for safety labeled bread. Consumers are willing to pay for safety label and this increased with increase in the level of education, news (electronic) as their source of information, labeled bread as the key characteristics of bread considered by respondents, and being married while it decreased with increase in price of bread.

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BALOGUN,O. . (0000). Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar, 0 (), 0-0.

BALOGUN,O. . "Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar" 0, no (), (0000): 0-0.

BALOGUN,O. and . (0000). Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar, 0 (), pp0-0.

BALOGUNO, . Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar. 0000, 0 ():0-0.

BALOGUN,Olubunmi , . "Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar", 0 . (0000) : 0-0.

B.Olubunmi , "Determinants of Bread Consumersâ€™ Willingness to Pay for Safety Labels in Oredo Local Government Ar" vol.0, no., pp. 0-0, 0000.

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