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An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos

Authors: ERNEST-ONUIRI PATRICIA , & SOLO-ANAETO Margaret

Publication Type: Journal article

Journal: International Journal Of Research In Humanities And Social Sciences

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Abstract

The sustenance of a broadcast station depends largely among other things, on the level of satisfaction the audiences who seek to gratify diverse needs derive. A number of broadcast management principles equate feedback received from the audiences to be a manifestation of satisfaction with the station, whereas this is by no means a sufficient yardstick as feedback is often received from a fraction of the audience not necessarily in the majority. The study sought to investigate the listening pattern of Inspiration 92.3 FM listeners in Maryland, Lagos, and their level of satisfaction. 250 respondents were surveyed from Maryland Lagos. The Statistical Product and Service Solutions (SPSS) was used to analyze data which is presented in descriptive statistical tool of pie chart. The findings revealed that majority (96%) of the listeners are satisfied with the programming of Inspiration 92.3 FM which gratifies their needs and that the station?s on-air-personalities and house style (family-oriented) are the major attraction. The study recommends that the management of Inspiration 92.3FM engage in periodic audience satisfactory based research across the federation in states within its broadcast scope.

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ERNEST-ONUIRI,P. SOLO-ANAETO,M. . (2015). An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos, 2 (), 99-99.

ERNEST-ONUIRI,P. SOLO-ANAETO,M. . "An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos" 2, no (), (2015): 99-99.

ERNEST-ONUIRI,P. and SOLO-ANAETO,M. and . (2015). An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos, 2 (), pp99-99.

ERNEST-ONUIRIP, SOLO-ANAETOM, . An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos. 2015, 2 ():99-99.

ERNEST-ONUIRI,PATRICIA , and SOLO-ANAETO,Margaret . "An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos", 2 . (2015) : 99-99.

E.PATRICIA & S.Margaret , "An Evaluation of Radio Audience Satisfaction with Programming on Inspiration 92.3 FM, Lagos" vol.2, no., pp. 99-99, 2015.

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