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Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria

Authors: ATAKITI Ifeoluwa , Taiwo , Rachael Chukwunweike

Publication Type: Journal article

Journal: Solusi University Research Journal

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Abstract

The influence of radio programmes on the promotion of entrepreneurial skills cannot be over emphasized. This study thus examined how entrepreneurial programmes on radio have been useful in promoting entrepreneurial skills among mass communication undergraduates from University of Lagos. The survey research design was adopted using the questionnaire as the research instrument. A total of 400 copies of the questionnaire were administered and the collected data was analyzed using SPSS. The study found that while more than two-thirds of the respondents (69%) desired to be entrepreneurs through the entrepreneurial programmes on radio, only a few proportion of the respondents (39%) had become entrepreneurs. It was therefore recommended that government in partnership with non-governmental agencies should create avenues for youths to have access to funds and also, mentoring programmes should be organized as a follow up. The study revealed that respondents were mostly represented by females (53.2%). Majority of them (86.5%) had access to the radio while (72%) of the respondents listened to inspiration FM.The majority (69%) of respondents considered the entrepreneurial programmes transmitted via radio as relevant and motivating to undergraduates and two-thirds of the respondents (63.75%) have developed a keen interest in becoming entrepreneurs. More than one third (39.3%) of the respondents have engaged in entrepreneurial activities which is earning them their minimal or least major income as undergraduates. The study concluded that though undergraduate students do listen to entrepreneurial programmes and have been motivated to be entrepreneurs, the majority of the respondents are yet to be involved in entrepreneurial activities. It is therefore recommended, that the radio, as an acceptable medium should continue to develop and transmit entrepreneurial programmes in an entertaining format to be more appealing to the younger generation while the government at the grassroots level in partnership with non-governmental agencies should also create a platform for the youths where they can be mentored and have access fund to establish their business.

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ATAKITI,I. Taiwo,O. Rachael,C. . (2016). Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria, 10 (), 33-33.

ATAKITI,I. Taiwo,O. Rachael,C. . "Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria" 10, no (), (2016): 33-33.

ATAKITI,I. and Taiwo,O. and Rachael,C. and . (2016). Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria, 10 (), pp33-33.

ATAKITII, TaiwoO, RachaelC, . Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria. 2016, 10 ():33-33.

ATAKITI,Ifeoluwa , Taiwo,Ogunwemimo , and Rachael,Chukwunweike . "Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria", 10 . (2016) : 33-33.

A.Ifeoluwa T.Ogunwemimo & R.Chukwunweike , "Influence of Radio Programmes on the Promotion of Entrepreneurial Skills among Undergraduatesof Mass Communication in University of Lagos, Nigeria" vol.10, no., pp. 33-33, 2016.

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