Babcock University Research Portal

AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES

Authors: AJAEGBU Oguchi , & AJILORE Kolade

Publication Type: Journal article

Journal: Journalism And Society

ISSN Number:

Downloads

Views

Abstract

The interdependence of advertising and the media is considered
unassailable. However, casual observation have shown the intolerance of
audience for the perceptible advertising sponsored television programme.
This research sought to find out the perception of the audience to
advertisement interruptions during television programmes. The general
objective of the study was to find out audience perception of the
piggybacking of advertisement on television programmes generally.
Anchored on the perception and social responsibility theories, the study
was executed using survey method. It was discovered that some audiences
understand the importance of advertisements to the broadcast media but
would prefer that they come before and after the programme. Further
findings revealed that audience did not feel comfortable with too many
commercial interruptions during programmes. It is recommended that
advertisers should make advertisements more appealing with some humour
to attract and hold the audience and also the NBC should ensure
broadcasters adhere to the stipulated code of conduct as regards
advertisements.

Access to Documents

External Link
Download
Digital Object Identifier

Keywords

AJAEGBU,O. AJILORE,K. . (2013). AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES, 1 (), 1-1.

AJAEGBU,O. AJILORE,K. . "AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES" 1, no (), (2013): 1-1.

AJAEGBU,O. and AJILORE,K. and . (2013). AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES, 1 (), pp1-1.

AJAEGBUO, AJILOREK, . AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES. 2013, 1 ():1-1.

AJAEGBU,Oguchi , and AJILORE,Kolade . "AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES", 1 . (2013) : 1-1.

A.Oguchi & A.Kolade , "AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES" vol.1, no., pp. 1-1, 2013.

Access to Documents

Keywords

About Us

Admissions

Contact Us

Policies

ALUMNI

STUDENT POPULATION